Social Tips & Tools


Both instagram and TikTok are digital community platforms, and the best way to grow YOUR community is by posting niche-specific content that will impact your target community. Whether you’re a 13-year-old who loves to dance, a 65-year-old doctor promoting health hacks, or a 45-year-old author who loves to speak and blog, the key to building community is to define your niche audience and post content that appeals to them accordingly.


One of the greatest ways to be successful on TikTok is to simply be authentic. Posting authentic content can come in one of the two primary types of content – trending and evergreen. Trending content is what is hot at the moment. Evergreen content is always relevant and adds value to your audience regardless of what the latest “buzz” is. Both are powerful types of content and working with them together creates a stronger social media presence. To be successful on TikTok, maximize on both current trends and timeless content that stays true to your brand and to who you are.

Why Video Content


Algorithms, like TikTok’s, reward accounts that are extremely active so posting with consistency, regularity, and intentionality is crucial when building your brand. TikTok’s organic algorithm favors its user significantly in addition to favoring account milestones, such as posting your first 100 videos or reaching 5,000 followers.